I love a good story. Who doesn’t? Everyone, I’d like to think.

Whether I’m creating messaging and copy for an entertainment or political client, working on my passion projects writing novels, story is the engine that keeps me going.

Turns out, good stories can be super long or super short, or anywhere in between.

Same with bad ones, but I try to stay away from those when I can.

Over the last twenty years, I’ve held creative leadership positions at entertainment agencies: Ignition Creative, Create Advertising, Big Picture. As well as studios: Sony Pictures & Amazon Prime Studios.

A few of my favorite entertainment campaigns because of the content or people or both: The Marvelous Mrs. Maisel, Black Panther, The Minions Movie, Orange is the New Black, Twenty One Pilots- More Than We Ever Imagined (IMAX). Some of them won awards: Clios, Golden Trailers, Promax.

Because I went to school in Paris at The American University of Paris and Parsons School of Design, I love espresso and croissants. Because I now live in LA, I can only drink caffeine until noon and am tragically gluten-free.

Currently co-founder of small ad agency, The Atlas Creative Collective, with long-time creative director and friend, Sherri Solinger, I hope to change the world for the better, or at least help keep it from total destruction in the next ten minutes.

Favorite political spots: America is Watching (Epstein Files), and Powerful (a voter hype spot). Both went viral so something about the story/emotion in those seemed to be working. Check them out on Atlas’s website or drop me a note. If you’re not a bot, I’ll be glad to hear from you.

https://www.atlas-av.com
https://www.linkedin.com/in/estheraronson/